Take a look at our What is BIMI? article as well for a brief overview on BIMI.

Where are the images used in the BIMI company logos sourced?

It is a TinySVG format image hosted on a server and then published on a TXT record on your DNS, similar to the DMARC TXT.

Where do we upload the logo to show up in the email?

You can upload it to any public-facing website with SSL. You will then publish that URL in your DNS as a TXT record, similar to DMARC.

How come some people already have their photo or their logo on Gmail in the little circle on the left. Is this the same thing as BIMI?

They are not the same thing. Those people likely created a Google Account with that address and uploaded a profile picture to their Google profile.

When will BIMI be rolled out beyond Gmail?

We do not know. We do know Yahoo! and FastMail have also expressed interest in supporting it, and Yahoo! has already done a pilot.

Are there any restrictions on the VMC certificate provider?

Google has only selected two providers, Entrust and Digicert.

Is BIMI going to be a ratified internet standard or is it going to be only for a few vendors e.g. Google?

There is currently an IETF draft, but not an internet standard yet. We’re looking forward to seeing what happens in the future.

Do I have to be reporting to Red Sift to be able to get BIMI-certified by you?

We’d love for you to check out our DMARC platform as we can help you get to p=reject, but if you’re already there we can also work with you to generate and host your BIMI certificate.

When will BIMI be available to the general public rather than pilot customers only?

Google has not yet published an official GA date and current estimates are some time in late 2021.

At what stage of the DMARC journey do you need be at to start to implementing BIMI?

You need to be at least in p=quarantine; pct=100. You can also be at any percentage in p=reject

To have a trademarked logo does our company name also need to be trademarked?

No, you just need the logo you will use to be trademarked.

Is there any logo option for the hobbyist or SMB, somebody who might not have the ability or resources to trademark a logo?

You can try using the workaround that has existed for a while, which is creating a Google Account and uploading a profile picture to that account profile.

Is this only for B2C email deployment. What about B2B?

BIMI will show your logo for any email from a BIMI-enabled domain. Regardless of the source, as long as it is DMARC compliant.

Can this be attached to CRM-generated emails that may be sent from a different IP?

Yes, BIMI will show your logo for any email from a BIMI-enabled domain. Regardless of the source, as long as it is DMARC compliant.

What would be the approximate time it would take to get BIMI in place if starting with no DMARC and no trademarked logo?

DMARC compliance with our team takes an average of 4-8 weeks, depending on the amount of sources we have to configure and the speed at which you can implement the needed records. A trademark registration can take anywhere from 3-6 months, depending on your country.

Will the DMARC implementation hold back the formal verification?

No, the VMC verification is parallel and separate from the DMARC implementation. We have customers that do both at the same time.

Does the logo have to be a registered trademark?

Yes, you need to have it trademarked with your local Intellectual Property Office (USPTO, EUIPO, UKIPO, etc)

Just to be clear. BIMI and VMC are different, correct? Why use one over the other?

BIMI is the protocol that will enable you to display the logo beside your message. A VMC (verified-mark certificate) certifies that the logo belongs to the company and that it is a legitimate company. A VMC ties into the BIMI record as a tamper-proof security measure, and by itself won’t do anything.

Will BIMI make the authentication component of OnINBOX obsolete?

No. BIMI currently only works in official Gmail clients, whereas OnINBOX protects you on all clients and in Microsoft Office 365.

We have run into problems with DMARC when someone forwards on a calendar invite. In this situation would a logo be attached?

No because calendar invite forwarding breaks DMARC; hence it would not be considered a BIMI compliant email.

Is there a limit on how long your Verified Mark Certificate is valid for?

Currently they are valid for one year.

Which other major email vendors are on the roadmap for BIMI besides Google?

At the moment Comcast, FastMail and Yahoo! have all publicly expressed interest in joining the BIMI program.

Do I need to send a high volume of email to be eligible for BIMI?

No, any sender, regardless of volume can be eligible for BIMI if they have a trademarked domain.

What happens with subdomains under BIMI?

Each subdomain requires its own VMC certificate. There is no wildcard certificate for VMCs.

My trademark logo is slightly different (position or color) than what is trademarked, is that ok?

If the submitted mark is substantially identical to the registered mark but has some minor variations (size/aspect ratio, background color, etc.) the Entrust verification team will request a signed letter from the applicant indicating that the submitted mark is within the scope of the trademark registration.

Are word-marks allowed?

Yes. The applicant needs to produce a signed letter confirming that the logo in reference is theirs, making a reference to the trademarked word.

We do not have a trademark on our logo, but rather a service mark. Are service marks allowed?

Yes, service marks are allowed

If you have a question we have not answered, we'll do our best to get you an answer. Email us at [email protected]

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